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However, a larger portion of the region - although less publicised - is dedicated to laid-back and peaceful holidaymaking, where visitors can enjoy the local culture and immerse themselves in its colourful history. In addition, there are a large number of attractions, both natural and man-made, that will reward families who are looking to spend quality time together.

The Costa Blanca, as we know it today, is the result of a number of invading forces leaving their cultural stamps over the centuries, combining to create a unique environment whose past is reflected in everything from its architecture to its cuisine. This part of Spain has been invaded by a number of nations, including the Moors, the Catholics and the North African Berber Empire. Eventually, the Spanish Civil War saw Spain reclaimed by its natives, who had now absorbed many of the influences forced upon them.

Food in the Costa Blanca is unlike that found anywhere else in Spain. Most of the traditional recipes are not to be found in cookery books. Instead, they have been handed down through generations, taking on their own character as cooks have tinkered with the ingredients over time.

Tapas are typical in this region, although the use of herbs and spices are not typical with the rest of Spain - and it is here that visitors can discern influences from other cultures. There are many stews and rice dishes, but the star of any tapas is likely to be freshly landed fish, simply grilled and served in its own juices.

Parts of the Costa Blanca are renowned as lively nightspots, attracting world-class DJs and revellers from across the globe. However, there is a more serene and calm aspect to the region, with a diverse range of attractions for those who want to avoid the party scene and soak up some of the more cultural aspects of this fascinating and diverse region.

• There are plenty of golf courses to be found here, with some offering world-class courses on which visitors can test their abilities.
• Families who tire of just relaxing on the beach might enjoy the thrills and spills offered by Aqualandia, one of the Costa Brava's largest and most modern water parks.
• The Lo Pagan Mud Baths are a unique and memorable experience. Visitors plunge into the mud pools and daub themselves with mud, before letting it dry and flake off in the sun. This is supposed to have extremely beneficial properties for the skin.
• There are a variety of festivals and carnivals held throughout the year, including the world-famous Mardi Gras that takes place in February.